Spotlight Charity

Cash for Kids North East is the official charity of Metro Radio and TFM. We are a grant giving charity raising funds to support children experiencing poverty, abuse, neglect and distress. The majority of the children Cash for Kids help are the 1 in 4 living in poverty in the North East. Every penny raised stays in the local area and we guarantee that at least 80p in every £1 is granted back out (compared to a national average of 56p in each £1 charity donation made). In fact, the contribution rate in our area is often over 90p in every £1 donated!

The charity raise money throughout the year with our main campaigns being Cash for Kids Day – this year taking place on Friday, 14th May – and Mission Christmas, the annual gift and cash appeal helping to ensure every child wakes up to a present on Christmas Day. This year all money raised through Cash for Kids Day will be ringfenced to support disadvantaged children struggling as a result of the pandemic. Grants will be distributed to help families with essentials such as food, clothing and activity packs.

Other grants throughout the year go towards buying specialist equipment for children to enhance their quality of life. These are given to children’s charities and organisations to help them undertake projects and new initiatives, or to ensure that much needed services can continue to provide essential care and support.

Here’s some feedback from some of the charity’s recent beneficiaries:

Rachel, mother of two year old Besty who is living with Down’s Syndrome:

“On behalf of Betsy, we want to say a massive thank you to Cash for Kids for providing us with the food blender, car seat and bed guards that Betsy so desperately needs. Having a reclining car seat means that Betsy will now be able to travel longer distances safely and it will truly give us a new lease of life! We feel pretty overwhelmed by your generosity and kindness.”

If U Care Share Foundation:

“We have used funding to provide food packages to children who have lost loved ones to suicide. This ranges from ages 5 to 16. This has been incredibly important as these families have often lost the main bread winner and suffer significant hardship.”

Family Gateway:

“The Cash for Kids donation has massively contributed to supporting our Free Family Meals project that currently provides over 1,000 meals per week to vulnerable families and young people in the local area, along with an essential welfare check. The families supported were already struggling with a range of very complex issues and are now dealing with the impact of the pandemic with extra challenges of feeding and looking after children who otherwise would be eligible for Free School Meals. The families and young people suffer a range of problems including mental ill-health, severe financial distress, domestic abuse, conflict and cramped accommodation so this service alleviates one worry and gives them a visit twice per week that they can look forward to.”

Laura, a mother of two who benefitted from a Cash for Kids grant:

“Lockdown became very stressful; I didn’t know how I was going to cope. I kept asking how I was going to make sure the kids were fed properly when I had very little money coming in. Cash for Kids have helped me so much, it is such a great charity.”

Previous Spotlight charities The Good Thing Is Though have supported are:

Maggie’s Cancer Centres

Childline

NSPCC